Preparing for the upcoming festive season sales, brands and retailers are stocking up to meet the surge in demand.
Data analysed by e-commerce enablement SaaS platform Unicommerce reveals that while inventory levels have increased across multiple categories over the last three months, June – August 2024, the build-up of the inventory is significantly higher for many categories.
Giving an insight into the sale expectations, brands across footwear, electronic wearables, kitchenware and home furnishings & decor categories have increased their inventories by over 55%, 33%, 30% and 26% respectively during this period. In tune with festive buying patterns, jewellery and healthy snack sub-categories have shown the highest increase in inventory. Stocks of jewellery items have grown by over 100%, while stocks of healthy snacks are up over 75%.
This analysis is based on a data assessment of Unicommerce’s top 80+ clients. Unicommerce manages 8300+ warehouses and 2950+ omni-enabled stores across India, the Middle East and Southeast Asia.
Faster deliveries have become the norm for Indian e-commerce. Timely and adequate Inventory availability is crucial to meet the SLAs (service level agreements) that various brands adhere to. This is particularly crucial during the festive season when the load on the logistics networks increases due to surge in demand.
Talking about the festive season preparations, Kapil Makhija, MD & CEO of Unicommerce mentioned, “E-commerce is centrestage as shoppers in India load up their festive carts. Unicommerce’s technology provides the capability and extra cushion to support e-commerce companies and retail brands during this period.”
Unicommerce is one of India’s leading e-commerce enablement SaaS platforms that powers over 3600 clients including D2C brands, retail and e-commerce companies as well as logistics service provider firms.
As of Q1 2025, Unicommerce has 250+ technology & partner integrations. The company has achieved an annual transaction run rate of 850+ million order items. Unicommerce eSolutions Limited is listed on National Stock Exchange of India (NSE: UNIECOM) and on the Bombay Stock Exchange. (BSE: 544227)
