In a significant boost for India’s fashion startup ecosystem, Outzidr, a direct-to-consumer (D2C) fashion brand, has raised ₹30 crore in seed funding. Stellaris Venture Partners led the round, with participation from renowned angel investors like Ramakant Sharma of LivSpace and Ghazal Alagh of Honasa Consumer, the parent company of Mamaearth.
Founded by Fashion Industry Veterans
Launched in 2024, Outzidr is the brainchild of Nirmal Jain, Mani Kant Mani, and Justin Mario. Together, they bring deep experience from global and Indian retail giants. Jain previously served as CEO of Landmark Group’s Styli, Mani headed digital and omnichannel strategy at Max Fashion, and Mario managed supply chains at Aymakan and Styli.
Notably, the founding team possesses a strong understanding of fashion retail, supply chain agility, and Gen Z consumer behavior. This insight helps them respond rapidly to changing market trends while maintaining operational efficiency.
Building for the Gen Z Fashion Consumer
Outzidr targets style-conscious Gen Z women, focusing on curated occasionwear that includes party looks, vacation edits, and everyday glam. Their collections appeal to young shoppers who prioritize affordability, trendiness, and express delivery.
Moreover, the startup combines style and speed by implementing a “test-and-react” model. It first introduces new styles in limited batches and then scales production based on real-time demand data. This responsive approach ensures the company avoids overproduction while quickly capitalizing on emerging trends.
Agile Supply Chain Powers Fast Fashion Delivery
Outzidr’s supply chain strategy sets it apart in India’s fast fashion landscape. The brand consistently introduces over 2,000 new designs every month, with a catalog that already features more than 3,000 styles.
Additionally, it delivers fashion pieces from design to shelf within a cycle of less than three weeks. This agility allows Outzidr to compete with international fast fashion giants while maintaining a homegrown appeal.
To further enhance its operational efficiency, the company plans to transition 90% of its manufacturing to India in the next two years. This shift aligns with its goal of building a fast, local, and sustainable fashion supply chain.
Strategic Use of Seed Funding
With the ₹30 crore seed round now secured, Outzidr will invest across several key business areas. These include strengthening its supply chain, enhancing technology infrastructure, and scaling its brand presence.
The funding will also support inventory management improvements, team expansion, and marketing initiatives aimed at attracting a wider Gen Z customer base. Outzidr intends to build a strong foundation that combines tech-driven agility with fashion-forward thinking.
Expanding Across Online Marketplaces
While Outzidr continues to scale its proprietary D2C platform, it is also growing its presence on major fashion marketplaces. The brand already features on Myntra, Nykaa Fashion, and Ajio, where it plans to drive volume and reach new customers.
Furthermore, the company has set its sights on reaching a ₹100 crore annualized revenue run rate within the next six to eight months. This ambitious milestone signals Outzidr’s readiness to lead the next wave of fashion innovation in India.
Investors Believe in the Brand’s Scalable Potential
Investors express strong confidence in Outzidr’s business model, citing its rapid execution, deep customer insight, and scalable growth strategy. They recognize the brand’s unique ability to meet Gen Z’s demands for trend-based, affordable, and occasion-specific clothing.
By focusing on what the new generation wants—and delivering it faster than anyone else—Outzidr positions itself as a future leader in the D2C fashion space.
In conclusion
Outzidr’s funding success reflects the growing demand for agile, youth-oriented fashion brands in India. As it scales operations and sharpens its focus, the startup stands poised to redefine fast fashion for a new digital-first generation.
