Meesho, a fast-growing e-commerce platform, is taking bold steps to expand its seller base by welcoming more unbranded retailers and micro, small, and medium enterprises (MSMEs). The company aims to increase sales by 50% over the next year while maintaining a balance between branded and unbranded sellers. As part of this strategy, Meesho has opened its platform to sellers without GST registration, following the government’s relaxation of GST norms for online businesses.
Supporting MSMEs Through Seller Onboarding
Meesho has set an ambitious goal of onboarding 10 million small businesses by 2027, a significant leap from its current 1.3 million sellers. This move aligns with its broader mission to democratize digital commerce and empower small businesses across India. By allowing more unbranded sellers to list their products, Meesho creates opportunities for small entrepreneurs to thrive in the competitive e-commerce market.
Furthermore, the company’s decision to accept sellers without GST registration encourages millions of small businesses to explore digital platforms. Sellers with an annual turnover below ₹40 lakh now have the freedom to operate online without tax registration, making it easier for them to participate in e-commerce.
Strengthening Logistics Partnerships for Seamless Growth
To support its growing seller base, Meesho is expanding its logistics partnerships, particularly in regions with high growth potential. The company has witnessed a surge in app downloads and order volumes in states like West Bengal, prompting it to strengthen delivery networks in such regions. By ensuring timely and efficient deliveries, Meesho enhances the overall customer experience while enabling sellers to reach a broader audience.
Additionally, Meesho’s logistical expansion complements its business model, which primarily caters to budget-conscious shoppers. With an emphasis on affordability, the platform ensures that unbranded sellers can compete effectively by offering quality products at competitive prices.
Balancing Branded and Unbranded Product Offerings
A key focus of Meesho’s expansion strategy involves balancing the mix of branded and unbranded sellers on its platform. While branded products offer reliability and trust, unbranded sellers contribute to affordability and variety. By supporting unbranded businesses, Meesho attracts price-sensitive consumers who seek value-driven products.
Currently, over half of Meesho’s sellers are manufacturers, which highlights its commitment to supporting small-scale production units. This approach not only boosts India’s local manufacturing sector but also fosters entrepreneurship at the grassroots level. As a result, both buyers and sellers benefit from a diverse and inclusive marketplace.
Unlocking Digital Opportunities for Small Businesses
Meesho’s decision to allow unbranded sellers and GST-exempt businesses significantly lowers the entry barriers for small entrepreneurs. The company’s platform provides these sellers with essential tools, such as digital payments, order management, and customer insights, enabling them to scale their businesses effectively.
With the rise of digital commerce in India, millions of MSMEs now have the chance to expand beyond their local markets. Meesho’s user-friendly interface ensures that even first-time online sellers can navigate the platform effortlessly. By embracing technology, small businesses can grow sustainably while reaching new customers across the country.
The Road Ahead: Meesho’s Vision for E-Commerce Growth
Looking ahead, Meesho remains committed to fostering a seller-friendly ecosystem that prioritizes ease of doing business. The company’s aggressive expansion strategy, coupled with its focus on logistics and affordability, positions it as a key player in India’s evolving e-commerce landscape.
As more small businesses and unbranded retailers join the platform, Meesho continues to redefine online retail by making digital commerce accessible to all. By 2027, the platform envisions a thriving community of 10 million sellers, driving economic growth and innovation in India’s MSME sector.
