In an effort to strengthen its omni-channel operations and cater to the growing demand for home furnishings, IKEA has opened its first-ever Plan and Order Point (PaOP) in Bengaluru. This new space, located at the Essensai 067 Experience Centre on Whitefield-Hoskote Road in East Bengaluru, spans a vast 740 square metres. As part of IKEA’s strategic expansion in India, the company aims to provide a more personalized and convenient shopping experience to its customers in Bengaluru, which has emerged as the second largest home furnishings market in the country.
What is the Plan and Order Point?
IKEA’s new Plan and Order Point serves as an innovative concept that combines personalized planning services with the convenience of online shopping. The store offers tailored consultations for customers, helping them optimize their room layouts, select the right furniture, and design spaces across multiple areas of the home such as kitchens, bedrooms, living rooms, and bathrooms. Customers can choose from a variety of services available at the PaOP, including self-service tools, staff-led planning assistance, or even full-service execution.
Personalized Customer Experience
The key objective behind this new initiative is to enhance the customer journey by offering personalized support. The Plan and Order Point is designed to help customers visualize their home layouts with a range of integrated digital tools. These tools enable customers to browse IKEA’s wide range of products, which includes over 7,000 items, and plan their purchases accordingly. With the help of experienced staff members, shoppers can receive advice tailored specifically to their needs, ensuring that they find the perfect products for their home.
Moreover, the space features a curated section for direct purchases, giving customers the option to pick up items on-site without needing to place an order online. This is ideal for customers who want immediate access to select products, as they can skip the waiting time and take their purchases home immediately.
Flexible Order Fulfillment Options
Another significant benefit of the new Plan and Order Point is the flexibility it offers in terms of order fulfillment. Once a customer places an order at the PaOP. It is fulfilled from IKEA’s Nagasandra store, with several delivery options available. Customers can choose from home delivery, click-and-collect. Or even third-party pickup, giving them greater control over when and how they receive their products.
This service is particularly beneficial for those. Who may prefer to shop in-store but want to avoid the hassle of transporting bulky items themselves. The various delivery options ensure that IKEA’s products reach customers efficiently. Whether they are ordering a single item or furnishing an entire room.
Supporting IKEA’s Omni-Channel Expansion Strategy
IKEA’s launch of the Plan and Order Point in Bengaluru is part of the company’s broader strategy to build a scalable. Omni-channel presence in India. By providing an integrated shopping experience that combines both physical and digital elements. IKEA aims to make it easier for customers to shop for home furnishings. In the way that best suits their lifestyle.
With the opening of the PaOP, IKEA is also positioning itself as a forward-thinking retailer in India’s rapidly evolving e-commerce market. The ability to browse, plan, and order products both in-store. And online is a significant step towards streamlining the customer experience. As it eliminates the need for customers to visit a traditional large-format store. Instead, they can access professional advice and plan their home projects from a much smaller, more convenient location.
Conclusion
IKEA’s opening of its first-ever Plan and Order Point in Bengaluru marks a significant milestone. In the company’s efforts to enhance its omni-channel operations in India. By offering a combination of personalized planning, easy order fulfillment, and access to a wide range of products. IKEA is setting new standards for convenience and customer service in the home furnishings market. With the continued growth of Bengaluru’s home furnishings market. This innovative approach is sure to make IKEA an even more popular choice for local consumers.
