In a strategic move to strengthen its digital operations. Fae Beauty has announced a key partnership with Unicommerce, India’s leading e-commerce enablement platform. The collaboration marks a significant step toward enhancing Fae Beauty’s quick commerce efficiency. Aimed at better serving a fast-growing customer base through multiple online marketplaces.
As online beauty shopping continues to surge, brands must adopt smart technological solutions to stay competitive. Fae Beauty’s decision to work with Unicommerce reflects this need for operational agility and rapid fulfillment. With this partnership. The brand plans to sharpen its inventory management, reduce manual intervention, and ultimately deliver a smoother customer experience.
Aiming for Operational Excellence
Fae Beauty, a cosmetics brand popular among Gen Z and millennial consumers. Is known for its inclusive products catering to diverse Indian skin tones. However, with a growing customer base and increasing marketplace orders. The brand faced challenges in managing its expanding operations across platforms.
To resolve these challenges, Fae Beauty will now utilize Unicommerce’s flagship warehouse and order management solution—Uniware. This system allows for centralized control of orders and inventory across different marketplaces. It enables teams to view real-time inventory updates, streamline order processing, and eliminate delays caused by manual processes.
Streamlining Quick Commerce for Faster Fulfillment
Quick commerce has emerged as a game-changer in India’s e-commerce space, offering customers ultra-fast delivery of essentials, including beauty products. With Unicommerce’s support, Fae Beauty can now operate efficiently within this dynamic model.
The partnership allows Fae Beauty to fulfill bulk deliveries to centralized warehouses that further dispatch to dark stores operated by platforms like Blinkit. As a result, the brand can meet customer expectations of rapid delivery while maintaining complete visibility of inventory across locations.
Additionally, Unicommerce’s plug-and-play capabilities ensure seamless integration with existing systems, further speeding up adoption and implementation. The system empowers Fae Beauty to process return orders effectively and maintain accurate stock levels in real time.
Addressing Marketplace Challenges
Before this collaboration, Fae Beauty struggled to handle thousands of monthly orders across multiple sales channels. The team had to rely on fragmented tools and time-consuming processes, which affected efficiency and service quality.
According to Karishma Kewalramani, Founder of Fae Beauty, the brand needed a system that could simplify operations without compromising speed or accuracy. She highlighted that Unicommerce’s platform has significantly improved backend efficiency, helping the team respond swiftly to growing customer demands.
The solution also supports business scalability, ensuring Fae Beauty can expand to new platforms and regions without operational strain. Through better coordination and reduced delays, the brand positions itself as a strong player in India’s competitive quick commerce ecosystem.
Supporting the E-commerce Growth Story
As India’s e-commerce ecosystem evolves, direct-to-consumer brands must align themselves with technology-first partners. Unicommerce, known for enabling over 8000 brands and retailers, offers scalable infrastructure to businesses ready for digital acceleration.
Fae Beauty’s adoption of Uniware signals a shift in strategy, where beauty brands no longer treat logistics and fulfillment as secondary concerns. Instead, they recognize operational excellence as a core pillar of customer satisfaction and business growth.
By investing in a robust backend system, Fae Beauty takes a step closer to its vision of making high-quality, inclusive beauty products easily accessible nationwide. The partnership with Unicommerce strengthens the brand’s foundation as it navigates the challenges and opportunities of India’s booming online retail landscape.
A Future-Ready Approach
With this partnership in place, Fae Beauty can focus more on innovation, product development, and marketing while Unicommerce handles backend complexities. The integration of advanced technology ensures the brand stays agile, competitive, and ready to scale in a fast-changing e-commerce market.
As digital commerce continues to shape the future of beauty retail, Fae Beauty’s collaboration with Unicommerce sets a benchmark for other emerging brands. It proves that operational efficiency and smart logistics are not just support functions—they are strategic drivers of success.
