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SCM Spectrum > Blog > Industries > 3PL > Elixia Launches Cold Chain Marketplace to Transform Temperature-Controlled Logistics
SCM Spectrum - Elixia Connect cold chain marketplace streamlining temperature-controlled logistics with AI-driven efficiency.
3PLChemicals & EnergyE-Commerce / D2CFMCGHigh Tech / ElectronicsIndustriesNewsPharmaceutical / BiotechPress ReleasesTechnology

Elixia Launches Cold Chain Marketplace to Transform Temperature-Controlled Logistics

Last updated: February 11, 2025 12:47 pm
By Meenakshi SR 5 Min Read
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Elixia Connect revolutionizes cold chain logistics with AI-powered tracking, cost savings, and real-time visibility.
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Elixia Inc., a leading logistics technology SaaS AI platform, has launched Elixia Connect, a dedicated cold chain logistics marketplace. This innovative platform aims to improve efficiency, reliability, and real-time visibility for businesses handling temperature-sensitive goods. By offering on-demand, temperature-controlled vehicle placement, Elixia Connect addresses long-standing industry challenges, ensuring better supply chain management and cost-effectiveness.

Contents
Addressing Industry ChallengesEnhancing Efficiency and Cost-EffectivenessEmpowering Shippers and TransportersA Game-Changer for India’s Cold Chain LogisticsLeveraging AI and TechnologyFlexible and Cost-Effective Pricing ModelBuilding on Previous SuccessConclusion

Addressing Industry Challenges

The cold chain logistics industry has struggled with fragmented networks, unpredictable pricing, and inconsistent vehicle availability for a long time. Elixia Connect directly tackles these challenges by introducing a seamless, transparent, and cost-effective solution. With its AI-driven technology, the platform connects shippers and transporters efficiently, optimizing logistics operations and reducing wastage. Businesses dealing with perishable products can now rely on a marketplace that prioritizes reliability and operational efficiency.

Enhancing Efficiency and Cost-Effectiveness

Elixia Connect streamlines operations for more than 2,000 shippers and numerous transporters handling pharmaceuticals, fresh produce, confectionery, chocolates, and dairy products. By improving price discovery, the platform ensures that shippers secure cost-effective transport options while guaranteeing vehicle availability for temperature-sensitive goods. Transporters also benefit from access to a steady pipeline of loads, reducing empty trips and maximizing asset utilization. As a result, businesses experience improved profitability and operational efficiency.

Empowering Shippers and Transporters

Shippers often face difficulties in finding reliable temperature-controlled transport, leading to costly delays and increased risk of spoilage. Elixia Connect eliminates these challenges by providing a network of verified transporters, ensuring reliable vehicle availability. On the other hand, transporters gain access to a steady stream of loads, helping them optimize their operations and improve financial stability. By connecting shippers with transporters in a seamless manner, Elixia Connect fosters an ecosystem that benefits all stakeholders involved in cold chain logistics.

A Game-Changer for India’s Cold Chain Logistics

Sanket Sheth, Founder & President of Elixia Inc., emphasized the impact of this marketplace, calling it a game-changer for India’s cold chain logistics. The industry has long struggled with inefficiencies, and Elixia Connect offers a much-needed solution that ensures predictable pricing, seamless network connectivity, and better logistics management. By leveraging AI-driven technology, the platform enhances visibility and control over cold chain shipments, reducing wastage and improving service reliability.

Leveraging AI and Technology

Elixia Connect utilizes AI-driven insights to optimize route planning, reduce transit time, and minimize product spoilage. Shippers benefit from real-time tracking, ensuring transparency throughout the logistics process. Transporters can also maximize their load capacity, reducing the number of empty trips and increasing revenue. With advanced technology at its core, the marketplace ensures that cold chain logistics operations become more efficient, accessible, and future-ready.

Flexible and Cost-Effective Pricing Model

Unlike traditional logistics models that require upfront payments, Elixia Connect offers a performance-based pricing structure. Transporters can use the platform for free, while shippers only pay when they receive value. This approach makes cold chain logistics more affordable and ensures that all stakeholders gain tangible benefits. By eliminating unnecessary costs, the platform allows businesses to focus on optimizing their supply chain operations effectively.

Building on Previous Success

Elixia Connect follows the success of Elixia’s dry cargo marketplace, demonstrating the company’s commitment to driving positive change in logistics. The launch of this cold chain marketplace marks a significant milestone in Elixia’s growth, reinforcing its role as an industry leader. With thousands of transactions expected in the first quarter post-launch, the company anticipates a fourfold increase in revenue from the platform within a year.

Conclusion

Elixia Connect sets a new benchmark for cold chain logistics by providing a transparent, efficient, and technology-driven marketplace. With AI-powered insights, improved price discovery, and seamless transporter-shipper connectivity, the platform revolutionizes temperature-controlled logistics. As the industry embraces this innovation, businesses dealing with perishable goods can expect enhanced supply chain resilience, reduced operational costs, and improved service reliability. Elixia continues to drive innovation, ensuring that the logistics sector remains competitive, sustainable, and future-focused.

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TAGGED:AIinLogisticsColdChainElixiaConnectFreightTechLogisticsLogisticsTechSmartLogisticssupply chainSupplyChainTemperatureControlledTransport
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