In a significant development for India’s logistics sector, Lynkit, a leading supply chain automation provider, has announced a strategic alliance with Xeneta, a global leader in freight market intelligence. This collaboration marks a major step toward modernizing freight procurement through data-driven decision-making. With a shared vision of increasing transparency and efficiency, the partnership aims to provide Indian businesses with unparalleled access to real-time freight rate insights and benchmarking tools.
A New Era for Data-Driven Freight Procurement
The alliance brings together Lynkit’s expertise in supply chain technology and Xeneta’s vast repository of freight data. As a result, businesses across India can now make smarter, faster, and more cost-effective logistics decisions. According to Lynkit, the integration empowers users with access to over 500 million freight rates across 160,000 ocean trade routes and 58,000 airport-to-airport connections.
Furthermore, this collaboration allows companies to benchmark their shipping costs against market averages, thereby avoiding overpaying for freight services. This data-backed capability offers significant advantages in rate negotiation, ultimately lowering the landed costs of goods.
Transitioning from Guesswork to Market Intelligence
Previously, many Indian businesses relied on outdated systems and incomplete data to make freight decisions. However, the partnership eliminates such inefficiencies by equipping users with real-time, reliable, and comprehensive market data. Businesses can now compare spot, short-term, and long-term freight rates using Xeneta’s dynamic pricing intelligence, integrated directly into Lynkit’s platform.
In turn, this transparency not only strengthens procurement strategies but also improves business competitiveness in both domestic and international markets. With access to global benchmarks, Indian exporters and importers can negotiate smarter and respond swiftly to market shifts.
Tools That Drive Strategic Advantages
The Xeneta integration offers advanced analytics that help companies anticipate market fluctuations well in advance. Therefore, businesses can build more resilient supply chains and mitigate potential risks associated with volatile freight markets. Predictive insights ensure that procurement managers are always a step ahead, especially when planning shipments during high-demand seasons.
Additionally, Lynkit’s interface simplifies the decision-making process. Users receive actionable insights and tools tailored to their logistics needs, making freight procurement less of a gamble and more of a strategic function.
Empowering Businesses with Fair Pricing and Visibility
The ability to determine fair market rates has become a critical factor in today’s competitive trade environment. By offering rate transparency and benchmarking, the Lynkit-Xeneta solution levels the playing field for Indian businesses of all sizes. Small and medium-sized enterprises, in particular, gain access to the same intelligence that was once available only to large multinational corporations.
Moreover, this partnership aligns with India’s growing focus on digital transformation in the logistics and supply chain sectors. It supports the national agenda of increasing ease of doing business and improving export competitiveness through technology-led solutions.
Leadership Speaks on the Strategic Vision
Uddhav Kumar, CEO and Co-founder of Lynkit, expressed enthusiasm about the partnership’s potential impact. He emphasized that the collaboration directly aligns with Lynkit’s mission to deliver transparent, data-driven solutions tailored to the logistics ecosystem. By integrating Xeneta’s market intelligence, Lynkit empowers Indian shippers to optimize freight decisions, reduce costs, and enhance global competitiveness.
Kumar also stated that the combined capabilities of both companies will bring transformative benefits to Indian exporters, freight forwarders, and manufacturers. The goal remains clear: to transition freight procurement from an opaque, reactive process to a proactive, transparent, and strategic practice.
Conclusion: A Forward Leap for India’s Logistics Landscape
The Lynkit-Xeneta alliance stands as a game-changer for freight procurement in India. Through comprehensive market intelligence, predictive analytics, and intuitive tools, this partnership transforms how businesses plan, negotiate, and execute their shipping operations. As the logistics sector continues to evolve, such collaborations signal a brighter, data-powered future for Indian trade and supply chains.
