In a bold move aimed at strengthening operational agility and aligning strategic priorities, Prozo has appointed Vaibhav Dhawan as its new Chief Operating Officer (COO), effective April 1, 2025. This development marks a significant milestone in the company’s journey as it continues to enhance its technology-led supply chain ecosystem. Notably, Dhawan will retain his responsibilities as the Chief Technology Officer (CTO), creating a powerful dual-role leadership structure that will bring synergy between technology and operations.
Prozo, a rapidly growing supply chain company, has built a robust foundation powered by deep-tech integrations, extensive fulfillment infrastructure, and nationwide logistics capabilities. With this move, the company aims to solidify its market position by bridging the gap between its tech-driven vision and operational excellence.
A Strategic Promotion That Reflects Prozo’s Growth Vision
Vaibhav Dhawan’s elevation to the role of COO reflects Prozo’s commitment to leveraging its technological core to deliver seamless supply chain experiences. Since joining Prozo, Dhawan has played a crucial role in building the company’s proprietary tech stack. Now, with added operational responsibilities, he will drive tighter alignment between the company’s technology roadmap and day-to-day execution.
This strategic promotion indicates a clear shift toward integrated leadership. By unifying technology and operations under one leader, Prozo aims to increase execution speed and elevate service quality. Moreover, the company expects faster turnaround times for implementing new features and addressing client requirements.
Driving Agility, Quality, and Service Excellence Across Operations
With this change, Dhawan will focus on making Prozo’s supply chain more responsive, data-driven, and scalable. He plans to achieve this by tightly coupling the technology and operations teams. Consequently, this integration will help identify bottlenecks faster and deploy tech-based solutions with greater accuracy.
Under his leadership, Prozo aims to enhance its service levels and build a future-ready, SLA-driven ecosystem. The company believes that operational excellence is deeply rooted in a clear understanding of client needs, supported by agile technology. Therefore, having a single point of accountability for both functions ensures higher efficiency and faster decision-making.
Leveraging a National Fulfillment and Logistics Network
Currently, Prozo boasts a national footprint of 2.2 million square feet across more than 40 fulfillment centers in over 14 Indian cities. The company’s logistics network spans over 24,000 pin codes, allowing brands to deliver products efficiently and at scale. This extensive infrastructure gives Prozo a strong competitive edge in the fast-paced supply chain and fulfillment industry.
By combining this physical infrastructure with intelligent automation and real-time analytics, Dhawan intends to make Prozo’s services even more client-centric. As brands demand faster, more transparent supply chain solutions, Prozo is positioning itself as a partner that can deliver both reliability and speed.
Creating a Seamless Technology-Operations Ecosystem
The supply chain industry increasingly relies on technology to manage complex fulfillment workflows and real-time inventory visibility. In this evolving landscape, Prozo sees Dhawan’s dual role as essential to building a unified, scalable tech-ops ecosystem.
Furthermore, Dhawan’s deep understanding of both engineering and operations allows him to drive innovation without losing sight of execution realities. His combined expertise in platform architecture and on-ground operations will help Prozo offer a seamless experience across the order lifecycle.
Looking Ahead: A Future-Ready Supply Chain Organization
Prozo’s decision to combine the roles of CTO and COO under a single leadership highlights its long-term ambition to become a category leader. The company remains focused on enabling brands with plug-and-play supply chain solutions, using both physical infrastructure and cloud-based technology.
In conclusion, this leadership transition places Prozo in a stronger position to scale, innovate, and deliver superior customer experiences in the coming years. With Vaibhav Dhawan at the helm of both technology and operations, Prozo is poised to accelerate its mission of building a tech-powered, SLA-driven supply chain ecosystem.
