As global e-commerce continues to surge, Indian businesses are increasingly seeking opportunities to expand beyond domestic boundaries and tap into international markets. Recognizing this pressing need, BriskPe, a Prosus-backed fintech firm, has unveiled a game-changing solution to simplify and accelerate this transition for Indian sellers. The company has officially launched ‘BriskPe Launchpad’, a robust, all-in-one platform tailored for Amazon sellers aiming to thrive in the global marketplace.
With this bold move, BriskPe aims to bridge critical gaps in international selling by offering integrated services under one digital roof. As an Amazon-approved Payment Service Provider (PSP), BriskPe brings significant credibility and convenience to Indian Micro, Small, and Medium Enterprises (MSMEs) looking to go global.
An All-in-One Cross-Border Selling Ecosystem
BriskPe Launchpad offers a comprehensive suite of tools designed to ease the complexities associated with cross-border e-commerce. Most importantly, it eliminates the need for sellers to manage multiple vendors and platforms.
Through this new platform, sellers gain seamless access to global shipping partners, tax consultants, marketplace experts, and dedicated account managers. In addition to these support services, BriskPe also provides compliance advisory, which is crucial for navigating international legal frameworks.
Furthermore, this holistic offering removes operational bottlenecks, allowing sellers to focus more on product development and customer engagement rather than logistical and regulatory challenges.
Seamless Payment Solutions with Transparent Forex Handling
One of the standout features of the Launchpad is its advanced payment solutions. Sellers can create instant virtual accounts in multiple local currencies across global markets. This feature helps reduce currency conversion delays and increases financial transparency.
Moreover, BriskPe provides live foreign exchange rates without hidden markups, ensuring sellers receive the maximum value for their international sales. Real-time payment tracking and instant settlements also enhance trust and visibility in global transactions.
To add to the financial ease, the platform generates critical compliance documents such as E-FIRA and E-BRCs automatically. These documents are essential for Indian exporters to claim incentives and ensure accurate financial reporting.
Strong Focus on Enabling MSMEs for Global Competition
BriskPe strongly believes in the potential of Indian MSMEs to compete globally. With this new initiative, the fintech startup aims to convert international market entry from a challenge into an opportunity for Indian sellers.
Sanjay Tripathy, Co-founder and CEO of BriskPe, emphasized that the Launchpad addresses common barriers in international e-commerce. He stated that the platform “empowers Indian Amazon sellers by offering them an end-to-end solution that simplifies cross-border business and drives global growth.”
Tripathy also shared the company’s future vision. Notably, BriskPe is in active discussions with other major global marketplaces like Shopify, Etsy, eBay, and Walmart. These collaborations will help extend the platform’s benefits to a wider range of online sellers beyond Amazon.
Reducing Complexity, Increasing Global Reach
By consolidating various services into a single ecosystem, BriskPe has made it significantly easier for Indian sellers to enter global markets. This integration saves valuable time, reduces operational costs, and eliminates the need for third-party service providers.
As Indian entrepreneurs seek new revenue streams and diversified markets, the BriskPe Launchpad emerges as a timely and strategic tool. With simplified operations, fast payments, expert guidance, and transparent processes, sellers are now better equipped to face international challenges.
In conclusion, BriskPe has positioned itself as a vital ally for Indian e-commerce sellers aiming for global expansion. With the Launchpad, it promises to transform cross-border selling into a streamlined, rewarding experience.
